SAS Marketing Automation provides complete data management, campaign operations and advanced customer analytics in an integrated, easy-to-use solution. By increasing retention and driving higher rates of new customer acquisitions, it helps bring higher returns on investments and a healthier profit.
This tool is a good fit for B2C direct marketers in industries like financial services, communications and media, retail, and travel.
Its strongest points are customer analysis capabilities, embedded data management, list selection, painless integration, and customization, as well as multichannel marketing realization.
About Pardot
Pardot is a web-based suite designed to help marketers launch and monitor online B2B campaigns.
The program includes lead management, analytics, email marketing, and ROI reporting features. All of these enable marketing professionals to get insight into their campaigns, nurture prospects, and import data into corresponding CRM software.
Web analytics tracks the user's web traffic, from downloads to page views, and measures all relevant components to accelerate pipeline and get quality leads.
Features
API
Audience Targeting
Batch Permissions & Access
Brand Management
Contact Management
Contact Sharing
Conversion Tracking
Customer Management
Data Export
Data Import
Email Integration
External Integrations
Lead Management
Lead Scoring
Marketing Automation
Multi-User
Notifications
Password & Access Management
Social-Media Integration
Features
API
Audience Targeting
Batch Permissions & Access
Brand Management
Contact Management
Contact Sharing
Conversion Tracking
Customer Management
Data Export
Data Import
Email Integration
External Integrations
Lead Management
Lead Scoring
Marketing Automation
Multi-User
Notifications
Password & Access Management
Social-Media Integration
Summary
Usability
Embedded data management
Unmatched analytics
Painless integration and customization
Continuous campaign improvements
Coordination across multiple channels
Trackable and easy-to-repeat process
Integration with other SAS solutions
Summary
Email marketing.
Lead nurturing.
Sales intelligence.
CRM integration.
Lead management.
Social media marketing.
ROI reporting.
Pricing
Standard
$1,000.00
1 user(s) / month
Included in plan:
Email Marketing
In-depth Prospect Tracking
Lead Nurturing
Lead Scoring & Grading
ROI Reporting
Forms & Landing Pages
Standard CRM Integration
Pro
$2,000.00
1 user(s) / month
Included in plan:
Includes Standard Features Plus:
Advanced Email Analytics
Email Rendering Preview & Spam Analysis
Email and Landing Page A/B Testing
Advanced Dynamic Content
Google AdWords Integration
API Access - Up to 25K Calls/Day
Multiple Scoring Categories
Integrated Marketing Calendar
Social Profiles
Ultimate
$3,000.00
1 user(s) / month
Included in plan:
Includes Pro Features Plus:
Custom User Roles
Custom Object Integration
API Access - Up to 100K Calls/Day
Dedicated IP Address
FAQs
Does this service offer guides, tutorials and or customer support?
It integrates with SAS Real-Time Decision Manager, SAS Enterprise Miner, and other SAS solutions
Who are the main user groups of this service?
The main user groups include B2C direct marketers in small and medium businesses in industries like: financial services, communications, and media, retail/catalog, and travel.
FAQs
Does this service integrate with any other apps?
Integrations available: Salesforce, NetSuite, Microsoft Dynamics CRM, SugarCRM, Google AdWords, Eventbrite, PowerMTA, Olark, Eventbrite, ProjectManager.com, Google Analytics, Cisco WebEx, LinkedIn, ion interactive, Twitter, and more.
Does this service offer multi-user capability (e.g. teams)?
No.
What are some applications this service is commonly used in tandem with?
Pardot is most commonly used in tandem with CRM, email, and social media applications.
What is this service generally used for?
It is used for marketing analytics and lead management.
Does this service offer guides, tutorials and or customer support?
This service offers following support options: Webinars, FAQs, Knowledge Base, Online Support, Phone Support, Video Tutorials.
Does this service offer an API?
Yes, there is API offered.
What platforms does this service support?
This is a web-based suite.
Who are the main user groups of this service?
Main users of Pardot are marketers in SMEs and large enterprises.
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